NOT THAT SPORT 

Not for training. Not for the gym. For living.

Born in Madrid
Made in Milano

THE PHILOSOPHY

YEAH! is a shout. The one you let out when something clicks.


We borrowed everything from sport: the precision, the construction, the obsession with performance, and built it into clothes for the rest of your day. The 23 hours that aren't the gym.


That's YEAH!

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THE DESIGNER

Landy Valdes learned design where necessity is the only teacher. 

 

"In Cuba, you don't recycle. You transform."

 

No templates. No trend briefs. No distinction between menswear and womenswear. The design follows the material, not the other way around. Every collection starts with Landy sewing the first sample himself. It's the only way to know if the idea is real.

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milano 

where the craft still lives

Milano is not a marketing decision. It's where the best hands are. 

 

The same craftspeople behind Europe's great fashion houses build every YEAH! garment. 

Same standards. Without the inherited markup. 

 

That's the deal.

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